You might find it hard to believe that not all that long ago, many businesses wondered if they really needed a website. Some actually opted out of investing in a website because they believed it.
Say what?
If you’re over 45, you know it’s true. Today, that mindset seems ridiculous, doesn’t it? How could anyone have believed that? How many of those businesses survived?
Strong opinions have a way of sounding like hard facts to someone who is outside of their wheelhouse. If someone represents their opinion in a particularly forceful or seemingly factual way, you might be prone to simply take their word for it rather than conducting more research.
In the year 2000, there were just over 17 million websites in the world. Today, there are well over a billion. Is there anyone around now who believes a business doesn’t need a website?
Probably not.
What about the people who say, “You don’t need a Facebook page,” or even more recently, “Pinterest is for moms.” This is the kind of urban lore that can leave your business languishing in the past.
Let’s take a look at some of the “lies, damned lies, and statistics” (thank you, Mr Twain) surrounding social media marketing today.
We’ve uncovered 4 facts about social media you need to know right now.
Lie: You can just buy followers.
Melisa Kirby
Content curator and brand developer specializing in new brands and re-brands to find and entice the perfect audience. I have a soft spot for solo practitioners, Caribbean water and beautiful boats.
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