You might find it hard to believe that not all that long ago, many businesses wondered if they really needed a website. Some actually opted out of investing in a website because they believed it was unnecessary.
If you’re over 45, you might remember those days. Today, that mindset seems ridiculous, doesn’t it? How could anyone have believed that? How many of those businesses actually survived?
"Strong opinions have a way of sounding like hard facts to someone who is outside of their wheelhouse."
If someone represents their opinion in a particularly forceful or seemingly factual way, you might be prone to simply take their word for it rather than conducting more research.
In the year 2000, there were just over 17 million websites in the world. Today, there are well over a billion. Is there anyone around now who believes a business doesn’t need a website?
What about the people who say, “You don’t need a Facebook page,” or even more recently, “Pinterest is for moms.” This is the kind of urban lore that can leave your business languishing in the past.
Let’s take a look at some of the “lies, damned lies, and statistics” (thank you, Mr Twain) surrounding social media marketing today.
We’ve uncovered 4 facts about social media you need to know right now.
Lie: You can just buy followers.
First of all, fake accounts are icky.
Second, even the most social media-challenged are learning to spot them.
Most importantly, big fake numbers add up to tiny engagement stats, and that adds up to a weak online presence.
Facebook, in particular, enforces a super-secret algorithm that punishes bad engagement with less exposure.
Considering how difficult it is to make your message stand out in a crowd, you want to do everything possible to boost your exposure by growing a genuine fan base and posting fan-centric messages that earn likes, shares, and comments.
Lie: You don't need a Facebook page.
Fact: Facebook outranked Google in 2010. Seven years ago! So yeah, your business needs a Facebook page.
And if you’re thinking:
“Well, I’m B2B, and Facebook doesn’t work for my business.”
“My ideal customer is older, and older people don’t use Facebook.”
“My target is millennials, and they don’t go on Facebook.”
Don’t believe it. The fact is, if Facebook were a country, it would be the third largest country in the world.
"If Facebook were a country, it would be the third largest country in the world."
Here are some facts about Facebook that might blow your mind [source: Facebook, of course]:
- Facebook has over 2.01 billion users
- 1.57 billion users are on Facebook mobile daily
- Facebook users are 53% female and 47% male.
- Average Facebook user has 155 “friends.”
- 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
- 87% of online users of age 18-29 are on Facebook.
- 74% college graduates are on Facebook.
- 72% of online users of income more than $75K are on Facebook.
- 82 percent of 18 to 29-year-olds online in the U.S. use Facebook.
- 79 percent of 30 to 49-year-olds online in the U.S. use Facebook.
- 56 percent of U.S. online users ages 65 and up use Facebook.
Lie: Twitter is for kids.
Fact: Over 250 billion tweets were generated on Twitter in 2010. Today, Twitter is the #1 platform for “micro-blogging,” with over 328 million users generating over 500 million tweets every day.
That’s one busy bird.
Here are some more interesting facts Twitter thinks you should know:
- 24% of all internet male users use Twitter, whereas 21% of all internet female users use Twitter.
- 79% of Twitter accounts are based outside the United States
- There are over 67 million Twitter users in US.
- Total number of Twitter users in UK is 13 million.
- 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old.
- 54% of Twitter users earn more than $50,000 a year at least.
- The top three countries by user count outside the U.S. are Brazil (27.7 million users), Japan (25.9 million), and Mexico (23.5 million).
- Twitter can handle 18 quintillion user accounts. Here’s what that looks like in numbers: 18,000,000,000,000,000,000.
Lie: You can handle your social media management on your own.
Fact: Maybe. Maybe not. Social media management is a full-time, 24/7, 365 days-a-year job.
We’re not just saying that because it’s what we do. We’re saying that because we know!
So ask yourself:
“Can I afford to take my focus away from my business in order to manage my own social media?”
“Do I have a trusted employee with the skills to do it for me?”
If yes to either of those questions, then we can help you do it the right way. Check out the Significantly Successful Business Academy for our awesome, affordable, and PROVEN do-it-yourself course.
If you don’t have the time or resources to manage your own social media presence, then contact us for a FREE consultation call. We’ll get to know you, learn about your goals, and give you our ideas for the most successful way to promote your brand online.
Content curator and brand developer specializing in new brands and re-brands to find and entice the perfect audience. I have a soft spot for solo practitioners, Caribbean water and beautiful boats.
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