December is here, and with it comes a few important things to consider...
1. You survived Thanksgiving, and hopefully you’re still speaking to your relatives after all those awkward political conversations around the dinner table.
2. People tend to get tunnel vision from here on out, focusing solely on their holiday parties and plans.
3. Holiday shopping is in full swing, and it’s only getting swingier from here.
So what does that mean for you and your business?
That’s actually a tricky question.
Depending on what industry you’re in, you may be absolutely thriving right now, or you may have decided to take a month-long sabbatical. Hey, we’re not judging!
Let’s talk about some things that are universal for business owners during this festive holiday season.
1. Thanksgiving is over, but have you properly expressed your thanks to the people who make your business possible? Employees, clients, your family and friends… without all these people supporting you, your business world might look a lot different than it does today.
Don’t forget to show your gratitude – a little thanks goes a long way!
2. People are focused on the holidays, but that doesn’t mean you can’t still reach out to them. Step one: think like your client. Put yourself in their shoes. What problem are they facing this time of year that you can solve for them?
You might have just the life line to throw out to them, but they’ll never know it unless you get your message out there!
3. Holiday shopping is in full swing, which means one guaranteed thing… people are spending money. Sometimes we get sucked into the idea that money is too tight for everyone this time of year – and that’s true – but people are still spending it. You just need to get them to spend it with you!
This is a great time of year to offer discounts, special promotions, gift cards, etc.
Don’t want to offer those things? No problem!
Help your clients understand why you are worth a little extra dough, then be sure you provide top-notch service and amazing value that keeps them coming back for more.
I know the holidays can be stressful. But if you head into December with a positive attitude and a solid game plan, you’ll discover that this truly is the most wonderful time of the year!
I am a working mom with a degree in Business Administration. My career passions include hunting down pesky commas and exploring the dark underbelly of Microsoft Word. I live to edit and edit to live!
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