Okay, I apologize for my riff on Shakespeare, but “to blog or not to blog” really is the question!
I realize it might seem self-serving to get advice about whether or not to blog… from a blog – sort of like asking the salesperson whether or not you should buy a new car – but luckily, I’m not trying to sell you anything!
So here you go, these are my Top 10 reasons for why, I believe, you should try blogging:
10. A blog is a great way to get content out to your audience.
Your audience is there for a reason. They trust you, and they like what you have to say. So don’t hold back, give them more!
9. It's a convenient place to put all those ideas swimming around in your head.
Instead of trying to piece things together in your mind, try sitting down and writing out your ideas in blog format. You’ll find it’s easier to make sense of things when you’re putting them down in a manner that will also inform and entertain your readers.
8. You can get on-topic feedback from your readers.
While I’m sure your spouse/partner/friend/mail carrier really enjoys hearing about all your latest thoughts on [insert your favorite business topic here], they are not your target audience. Those who truly share your passions will appreciate your ideas and respond in a helpful manner.
7. No one else thinks, feels, and writes the same way as you.
To quote Dr. Seuss, “There is no one alive who is Youer than You.” Even if you share similar ideas and viewpoints as other people who are blogging, no one else is going to say exactly what you say, in the same way as you. If you are true to yourself, I promise there will be an audience ready to listen.
6. It's fun to watch your content get passed around the Internet.
Let’s face it, there is something really exhilarating about watching your original thoughts and ideas zoom around the online world, whether it’s in the form of a tweet, a Facebook post, or in a blog. (I’ll also use this moment to remind you that once something is out there, there’s no getting it back. Blog wisely!)
5. Having a creative outlet can help reduce stress.
If you’re anything like me, the second your head hits the pillow your brain decides to solve all the world’s problems. I plan out conversations I’m never going to have, all while calculating out how much sleep I’ll get if I fall asleep right that second.
Now, I can’t promise that blogging will help you sleep at night, but having a creative outlet during the day can definitely relieve some of that ‘thought pressure’ in your brain.
4. Getting thoughts out of your brain makes room for new ones.
If your mind is overflowing with thoughts, advice, and suggestions, you need to get them out into the world! Once you get them down on ‘paper,’ you’ll be amazed at all the new ideas that flood in to take their place. Blogging on a regular basis can help prevent your creative plumbing from getting clogged.
3. It might push you out of your comfort zone... and that's a good thing.
Here’s something you have to get over right now – you don’t have to be the best writer in the world to be a blogger. I’m sure you have read blogs where you thought, man, I wish I could write like that! And I’m sure you’ve read blogs where you’ve thought, okay, that’s good information (but weren’t necessarily blown over by literary finesse.) Both of these are good! Even if you’re not perfect, people will appreciate the knowledge that you are passing along to them.
2. You can finally say everything you've always wanted to say.
At long last, you’re no longer restricted to 140 characters or the socially-acceptable length of an average Facebook post. When people sit down to read your blog, they know what they’re in for. Some may be long, some may be short, but either way, you'll finally get to say it all in one place. Enjoy!
And now, the #1 reason to try blogging...
1. You just might like it!
Trust me, there is something extremely satisfying about the moment you publish a blog. You managed to turn all those disjointed thoughts into a coherent string of paragraphs, and now your audience is reading and engaging with you. More than likely, you’ve managed to help at least one person make an improvement in their life, and that’s a great feeling.
Need help getting started? Join our Facebook group and connect with other business owners just like you. We believe in what you have to say and your ability to say it in a blog!
I am a working mom with a degree in Business Administration. My career passions include hunting down pesky commas and exploring the dark underbelly of Microsoft Word. I live to edit and edit to live!
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