Many businesses use blogging as a large part of their marketing strategy. How important is blogging though? Is it a waste of money, or is it something that every business out there should be doing?
Let me share a quick statistic…
Businesses that blog receive 67% more leads!
That’s right, you read that correctly. But why? Keep reading and you will find out…
Your Voice is Heard
By writing a blog on a regular basis your customers are able to hear your voice. A blog is actually the 5th most trusted source for information. This means that when you are blogging, people truly read your advice… and use it!
Perfect for Social Media
Your blogs can also be shared on your social media site. There is no more perfect article to share than the one YOU wrote. When people click on the article to read it, what do you know… now they are on your website!
Increases Your SEO
Blogging is a fantastic way to increase the Search Engine Optimization of your website. By adding tags to your blogs, as well as linking your blogs to credible sources, Google will applaud you and increase your ranking.
Are you getting the same question asked over and over again from existing and potential customers? Write the answer in a blog! If these people want the answer, chances are more people out there want the answer, too. This will bring more people to your website to discover that you are a credible resource and that you know what you are talking about.
A Blog Can Benefit Your Business For Years
A lot of the blogs you read are recent, but some are not. A blog is something that can continue driving traffic to your website for a long time. In fact, many businesses get more traffic to their blog the 2nd or 3rd time they post it on social media. It’s a great piece of writing that stays on your website for people to read right away, and it can continue driving traffic for months — or even years!
Blogging can have so many fantastic perks for your business. And you don’t always have to write directly about your business topic… Have fun with your blog and enjoy seeing the benefits!
Does your company have a blog? Let us know in the comments below!
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