You've heard all the buzz about content curation, but truth be told, you have no idea what that actually means. Trust us, you're not alone.

So what exactly is content curation?

Basically, it's sifting through the masses of readily available content to provide the best, most valuable, and most useful content, and then presenting it to your readers in an organized, simplified way.

Mike Kaput from the Content Marketing Institute says, “In a world of nearly infinite content, consumers are looking for a one-stop-shop”.

It is important to note that content curation is hand-picked and oh-so-carefully selected, not simply aggregated.

Content curation accelerates marketing goals, increases credibility (and trust), and increases lead generation, all while also reducing content creation time, frustration, and costs.

Here are some basic guidelines for using content curation as part of your strategy:

1.) Content curation should always build value for your readers.

Smart businesses know that value is never just in dollars. Value can be measured in time and information, as well. No matter what niche or industry you're in, every potential customer desires to be well-informed and to save as much time as possible. Your content can give them that.

If you can deliver a content curation experience that saves your customers time that it would otherwise take to get the information they need, faster, you’re on your way to building rapport, trust and loyalty.

​2) Content curation should always outweigh promotional content.

People are looking for value before they buy.

One thing we often advise our clients to do is give away - for free - what many people would charge for. We stress this because in providing truly amazing content for free, you are building a loyal fan base that knows, likes, and trusts you. When you have a base that believes in you and your value, they will not only become buyers later, but also brand ambassadors who will tell others about you!

3) Content curation should always be part of a clear strategy.

As with most things in life, you need to have a clear goal that defines what you are trying to achieve. This means that you need to take some time to create a content strategy for your content marketing efforts. 

Blogging is one of a dozen ways to attract traffic, links, leads, and buyers to your website; however, the most effective content strategies incorporate blogging as just one part among the other important content marketing components, including social media marketing, guest blogging, influencer outreach, and so on.

If you start with these easy tips, you'll find that content curation will work wonders for your marketing, your time management, and the perceived value to your customers. 

Still have questions? Ask us in the comments section below!

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Kristi Brown

Creativity Consultant, Sales & Marketing Strategist
/krēāˈtivədē/ /kuh n-suhl-tnt/
Noun: An energetic native Floridian with a passion for smart, authentic, imaginative, effective marketing strategies and original ideas.
Synonyms: Netflix Junkie, Cockapoo mom, crazy aunt, world traveler, foodie.
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