So, social media. You love it. You hate it. You have no idea what to do with it.

You believe it's possible to build a base of raving fans, clients and referrals, but you have no idea HOW.  And no matter what you do, you have not seen it work for you. 

The truth is that social media can work for any business!  Yes, really, ANY business – I’ve seen it work for retail stores, personal trainers, financial professionals, dog groomers, mechanics, and many more. But I’ve also talked with hundreds of entrepreneurs who it “hasn’t worked for.”

Listen, it’s not the social media that hasn’t worked – in fact, usually it’s that we haven’t used social media the RIGHT way to accomplish our goals and that’s why you may not see the results you want.​

So here is the first of the top 6 reasons I have come across for why social media is "not working for you". ​

You Don’t Know How to Use It – Properly...

If you don’t know how to post correctly, you don’t post the correct type of content, or even if the images you’re posting are the wrong size – this can all affect your results!

I know, there is A LOT to know and learn and that may seem a little overwhelming…at first. But, once you learn exactly how to do it, correctly, it becomes easy ( I promise!) and before you know it, you’re an expert.

The FIX:

  • Choose ONE Platform – Start small, pick one (or two at most) social platforms to have a presence on.
    This way you can learn how each one works in detail, instead of knowing a little bit about each platform, and or getting into information overload mode.
    KEY:  Choose a platform that you know your target market is hanging out on. There are different demographics of users on every social network so you have to do a little research first to decide where you need to be.
  • Optimize Your Social Media Profiles (Download is Below)
  • Learn the proper post structure for posts including image sizes, adding links, and post formatting.

For example: Twitter is 140 characters max. You would include a shortened link (bit.ly or buff.ly), Add a proper sized image. Add Relevant Hashtags & Keywords for searchability.

Here’s an example of a properly formatted post specific to the social network...

Example Twitter Post
  •  Branding, Branding, Branding. This is SO crucial! And... branding is more than a logo, this is your entire online and offline presence. Make it count. Really, Really count. 

  • Share AMAZING Content – There is no other way to win people over then to provide them with an unlimited supply of value. You have to create and curate content that will attract fans.
  • Post at the Very BEST Time– Review your analytics and determine the optimal time to publish your post. Each platform has its own tools to measure the time your fans are online – use this data and plan your posting strategically.

For example: If you know most of your fans are on Facebook, Wednesdays at 8:30 a.m. – that would be the perfect time to post your update to ensure the most people possible see your post.

When Your Fans Are Online from Facebook Insights

You probably saw online somewhere a little graphic that tells you the best time to post on the various social media platforms, but, you can’t use that.
Why?  Because you can’t use someone else's audience to decide when your audience is online. Every page is different, every fan base is different, your posting time will be different from everyone else’s.

To find this data specific to your networks and your followers, use the following tools:
Facebook = Insights.  
Twitter = Tweriod.
Pinterest = Tailwind.
Instagram = Iconosquare.

  • Calls to Action – People basically do what they are told. I know that sounds horrible, but it's true!
    So if you want people to take action on your posts and content, you have to tell them to take action.
    This can be as simple as – “Click like if you agree” or “Click Here to schedule your consultation call.

Or, you can add in some personality! Get your fans interested, entice them with what’s next! “Grab your spot now before we fill up”  or “You don’t want to miss this, grab your free guide!”

The Tone It Up Girls do a great job including a Call to Action in their posts.  

In each post they give their fans something to do, an action to take: “Sign Up at Toneitup.com” and “Watch HERE!”

tone it up ctacall to action

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The bottom line:
If you want your fans to do something, give that gentle nudge. They’re much more likely to take action when you ask.

  • Social Listening – Stay tuned in to what's being said about you, your company and your brand.
    So then the big question is How do you know when people are talking about you?
    I use a great tool called Mention for our company, ourselves and for our clients. It is a passive tool that alerts me via email every time someone mentions my business name or leaves a comment on my social pages.
    It’s a brilliant tool and a huge time saver for me! (You can also use Google Alerts for this.) 
  • Measuring – Check your metrics. What’s working for you? What’s not working for you?
    There is so much data you can review - you can measure account growth (page likes and follows), post impressions, post clicks, email subscribers, sales, fan demographics.
    Dig deep here to find out what’s performing well so you can amplify those results.

Did you post something that gained a lot of fans? Post more of that.
Did you post something that lost a lot of fans? Stop posting that.

  • Be Social – THIS is HUGE.
    Social media is about being SOCIAL. It took the element of one on one networking and put it online. That means that you can’t just automate everything and ignore it.
    If you want to achieve success on social media, you have to actually BE SOCIAL.
    Use the Mention.com emails to see who is mentioning you, sharing your brand or blog posts. Thank them individually. Engage with people who leave you comments. Engage with people who like your page. Engage with other brands. 

Listen, these amazing individuals have decided to spend their precious and limited time engaging with your brand. That’s a big deal! Treat it like one. 

If you want a community of raving fans, of people to love your brand, you have to value them. 

Are you with me? I know it’s a lot, but I promise, once you have a specific roadmap, the executing part starts to get much easier! 

On Thursday we will send out reason 2.

Now scroll down below and leave a comment - I would love to hear your thoughts on why social media may not be working for you. 

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Kristi Brown

Creativity Consultant, Sales & Marketing Strategist
/krēāˈtivədē/ /kuh n-suhl-tnt/
Noun: An energetic native Floridian with a passion for smart, authentic, imaginative, effective marketing strategies and original ideas.
Synonyms: Netflix Junkie, Cockapoo mom, crazy aunt, world traveler, foodie.
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