Sorry, Florence and the Machine, the dog days are not over just yet.
Summer is still going strong, and that means you may be stuck in survival mode right now. It's sort of like broadcast television... everyone is showing reruns, and there's nothing new and exciting to watch. (Except Big Brother, but we'll get to that in a minute.)
You need an end-of-summer survival plan, but don't worry, we've got you covered.
10.) Review the First Half of the Year.
You’ve been busy enacting all your great plans this year, but have you actually stopped to check your progress and see how things are going? Cool your jets for a minute and look back at how far you’ve come this year. What’s working? What’s not?
9.) Eat Ice Cream.
Okay, so this is more for your personal benefit, but I still think it’s a good tip. During the long, hot days of late summer, it’s important to still have a little fun now and then. Go ahead, treat yourself!
8.) Plan a Launch.
Now is the perfect time to start thinking about a launch. Maybe it’s a new product? New service? New membership site? Whatever big plans you’ve been dreaming about all year, now is the time to stop sweating and make them happen.
7.) Read Another Book.
At the beginning of the year, I suggested you take a little time to read a good book. Hopefully, eight months later, you have finished that book and are ready to read another one. Not into reading? That’s okay, you can use it to fan yourself if the a/c stops working.
6.) Up Your Social Game.
One of summer’s hottest shows – and my own personal guilty pleasure – is Big Brother. And if you’re a fan (closeted or not), you know that one of the biggest success factors is a person’s social game. It’s not enough to just offer a great service or product… If the world doesn’t know about it, no one can buy it! (Need help in the social media department? Schedule a call with Kristi today!)
5.) Take a Road Trip.
I know last month we really stressed the importance of taking breaks and vacations, but I have a sneaking suspicion that not all of you took our advice. Don’t worry, we aren’t taking it personally. But you better get to gettin’ because this is your last chance to hop in the car and sneak off for a summer getaway!
4.) Revisit Your Pricing Strategy.
When is the last time you thought about money? Five seconds ago? Yeah, I hear you. But when was the last time you thought about your pricing strategy? I bet it’s been a bit longer, eh?
As you ease the thermostat down in your home, maybe it’s time to take the price point up on some of your most popular offerings. Or maybe some other offerings have cooled a bit and it’s time to drop the price – or drop the service/product altogether.
3.) Stay Inside.
I mean, seriously, it’s hot out there. I know we often tell you to go out and get some fresh air, but this time I’m suggesting you do something productive inside. There will be plenty of time next season to get creative outdoors, but for now, think about shooting a video, scheduling a webinar, or recording a podcast, far away from the sun’s ferocious rays.
2.) Enjoy Some Entertainment.
Summer brings some of the hottest movies and music of the year. Have you taken any time to enjoy them? (Aside from Big Brother, of course.) Be sure to check out the current trends in showbiz, otherwise you won’t be able to weigh in on whether or not Justin Bieber should actually learn the words to his own hit song.
1.) Look Ahead.
Let’s face it, summer is amazing, and it can be a real bummer when it comes to a close. One great way to avoid the ‘end-of-summer blues’ is to imagine what the coming months will mean for your business. As you continue to push your air conditioner to its limits, start looking ahead at all the cool things – literally and figuratively – around the corner.
Fall doesn't officially begin until September 22, so you've got plenty of time to finish up your summer plans.
Tell us in the comments below how you plan to beat the heat and keep your business - and yourself - going strong!
I am a working mom with a degree in Business Administration. My career passions include hunting down pesky commas and exploring the dark underbelly of Microsoft Word. I live to edit and edit to live!
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