Playing gives your body and brain a break from work by helping restore your energy and enthusiasm. But... engaging in playful activities can also help you build your business.
So, what do I mean by "playing around?” I’m referring to doing something with no specific required outcome or purpose. Doing something just for the enjoyment of doing it. Addressing a need in your life to counterbalance the stress and strain of your typical workday.
Most of us are stuck inside most of the time. So playing often means reconnecting with nature and doing something outdoors.
When it comes to improving your business, it's always a good idea for you to play around. But it's also vitally important that your staff and co-workers play, too!
Why It's Important
According to Mark Sisson over at Mark's Daily Apple:
"A New Zealand study showed that workers were 82% more productive following a vacation, and their sleep habits were better.
Australian researchers suggested that frequent breaks for sedentary workers results in better weight control and improved triglyceride and blood glucose numbers.
The New York Times recently covered a study showing that increasing leisure activities improves immune function faster than stress can suppress it."
Business Benefits of a Healthy Team
So what does that mean for a business?
Despite the wonders of technology, automation, and passive income streams, at the core of every business, pulling the levers behind the curtains and creating the content, are human beings. So the health of a business can be directly tied to the health of the humans running it.
- A healthier team is a more productive and creative team. They're able to do more work and learn to do new kinds of work, in less time, with less stress.
- It means they can continue to work effectively as they age. In turn, they're less likely to need to be replaced by younger workers.
- It also means less sick days. This creates less of a dependency and financial strain on our already over-burdened and inefficient health care system.
More Business Benefits From Playing
Think about the solid relationships you've built with friends and family over the years through shared experiences. In order to create those same solid relationships with your customers, you'll need to share more with them besides the products you're selling for 25% off this week.
And yes, this means being a little more personal. A little more vulnerable. A little more human, just like your current and future customers. When you're able to communicate on this level, it will help people identify with you. Relate to you. Feel closer to you. This is what will build your raving fans. People who can't WAIT for your next product and can't get enough of the products you already sell.
One of the easiest ways to do that is to go out, play, show off, and share…
- The pretty flowers and views on your last hiking trek.
- The progress of your veggie garden.
- Those cool bikes you rented at the beach.
- The animals at your family's farm.
- The sand castles your kids made.
- Your latest swim/snorkel/scuba dive.
"Taking the time to play and share those personal moments with your followers helps them identify with you and feel closer to you."
Maybe they're reminded of the times they've done similar activities? Or even better, they engage with you to find out more about an activity they see you doing that they haven't tried yet.
Boom! You're no longer talking about your business, and you're providing value to them. (Even if it’s just a little bit of entertainment.) Plus, the law of reciprocity is now gently guiding them toward doing something nice for you in return.
Maybe they'll spend a little more time checking out your products? Or perhaps you'll be the first business that comes to mind the next time they're chatting with a neighbor?
Taking It to the Next Level
To make the most of your sharing, it should also be relevant and relatable to your customers. Posting pics of you lounging in First Class on your way to Bora Bora may not resonate much if you own a local pizza shop. But perhaps a few cute ones of your family having a picnic in the park may be a little more effective.
Things to think about:
Who's your ideal client?
How old are they?
What activities do they engage in?
What do they like to do for fun?
Where do they spend a lot of their time?
If you're not quite sure of the answers, we can help!
Kristi Brown offers a Free Marketing Strategy Session where, in under an hour, she'll help you zero-in on your ideal client, tell you the best places to be online to communicate with them, and what you should focus on to build raving fans and close more sales!
To set up a call with her now, just choose the "Complimentary Strategy Session" service and pick a date and time that works for you!
Now stop reading this, set up a call with Kristi, and go play!
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