1 Comment

1. 

   Marie McDowell on August 4, 2017 at 1:09 am

   Hi Donna,

   I’m glad you asked – I’m sure you’re not alone! My advice is to try writing as if you were having a face-to-face conversation with someone. If you and a friend were having coffee (or wine, I’m not judging), how would you talk about your topic? You’d start off giving just the facts, but then something you said could spark a side story or a memory. You might go off on a tangent and have to bring yourself back to the original question, but all of that makes for good conversation.

   Here’s another trick. Go ahead and write your content exactly how you are comfortable writing it. It can be bone dry, completely factual with little-to-no entertainment value. Once you’re done, go back and take it line by line and see where you can spice it up a bit. Or once you’ve said something in technical terms, follow it up with a ‘laymen’s’ version.

   For example, “I make lemonade using 1 cup of sugar and 6 lemons to every 2 quarts of water. In other words, this lemonade brings sweet and tart together in perfect harmony.” You get dry facts followed by a description that appeals to the reader’s senses.

   One more little tip, and I think people often forget this handy little tool, is to use a thesaurus. I often read things like, “Use this great product. It will make you feel great. You’ll love how great you look.” Blah, blah, blah. Try not to ever use the same adjective throughout an entire post. That way you’ll get, “Use this amazing product. It will make you feel phenomenal. You’ll love how incredible you look.” Adjectives are like little fireworks going off, and variety is the key!

   I hope these tips help! Let me know if you have any other questions!

   All the Best,
   Marie